Idatha

A platform for tracking, evaluating, and measuring brand image, advertising campaigns, or customer support performance based on the analysis of messages posted on social media. The reports it generates provide qualitative and quantitative insights (mentions, user gender, message sentiment, inferred user location, keywords, etc.). Idatha analyzes what's happening on social media and interprets public opinion. It's sold as a Software as a Service and delivers information to clients through customized periodic reports. Its expertise in big data allows the company to offer professional consulting and development services to help boost its clients' businesses.