Product Launch Checklist
Interactive list with the 40 essential steps to launch your digital product. Track your progress, save it in the browser, and don't forget anything on launch day.
📦 Before launch
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You have a working landing page with clear copy
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The landing has a main CTA visible above the fold
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The product loads in under 3 seconds
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Works well on mobile
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Has optimized meta title and meta description
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Has Open Graph tags for social media
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Has Google Analytics or similar installed
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The favicon is configured
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Has a clear pricing page
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Has a FAQ or basic help section
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The registration / signup form works in production
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You set up a custom domain (not .vercel.app or .netlify.app)
🚀 Launch day
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Posted on Cazaproducto
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Posted on Product Hunt (English)
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Notified your waitlist / email list
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Posted on Twitter/X with the link
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Posted on LinkedIn
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Posted in relevant WhatsApp/Telegram groups
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Notified communities on Slack or Discord for founders
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DMed at least 5 potential users
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Posted on Reddit (r/startups, r/SaaS, r/entrepreneur)
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Posted in at least 1 LATAM community
📬 After launch (week 1)
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Replied to all comments and feedback received
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Sent a thank you email to first users
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Documented bugs reported on day 1
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Reviewed Google Analytics data from launch day
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Identified the main traffic source
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Reached out to most active users for an interview
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Published a 'Day 1' or '72 hours later' update on social media
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Adjusted landing page copy based on feedback received
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Set up a basic onboarding flow for new users
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Defined the 3 metrics you'll track this week
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Planned the next sprint with feedback received
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Activated or adjusted a retention channel (email, notifications, etc.)
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Listed the product in at least 3 more directories
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Created your first testimonial or case study with a real user
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Sent a weekly update to your email list
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Evaluated if the initial pricing model was correct
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Defined which metric you'll improve next month
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Planned the launch of the next version / feature
Why use a launch checklist?
Launching a product without a checklist is like flying without a pre-flight checklist. 70% of founders who launch without preparation make avoidable mistakes: a landing page without basic SEO, a broken signup form in production, or simply not telling anyone on launch day.
This checklist is designed for Latin American founders launching in the LATAM ecosystem: it includes local communities, region-relevant platforms, and the follow-up steps that most people skip.
How to use this tool?
- Before launching: complete the 'Before launch' section and review each item.
- On launch day: execute the distribution steps in order.
- First week: review the follow-up section to maintain momentum.
Your progress is automatically saved in the browser. No account or registration required.
Is your product ready to be discovered?
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